“It was an absolute joy working with Katherine. Her workshops & questions were invaluable in helping us consolidate our messaging framework, and the deliverables she gave us were above and beyond what we asked for in terms of quality.”
MJ kWON, Marketing MANAGER | ASI
I love what I do. Does that help? I get to work with some of the cleverest people in the world. On hefty projects that unravel problems, unplait stories, and make complicated things simple.
I like to get to the heart of things. And to understand why a piece of work is needed, what’s the bigger picture, and what success will look and feel like.
So when it’s published, people will read it – and care.
I offer a wide range of copywriting services from white papers to online guides but specialise in three –
“Katherine’s professionalism and depth of knowledge was key to the success of the project and she used this to influence and support the team to ensure the desired outcome was achieved.”
Neil Bestford, Learning Resources Manager | NCFE
The brief:“We’re looking to develop a set of guidelines for a new logo lock-up that we’re introducing to help third parties explain the use of our brand when displayed on their learning materials. We also want to produce a promotional leaflet that promotes the service we offer to endorse third-party resources.”
Working with: NCFE
The project: Working with the Learning Resources Manager at NCFE to develop an in-house brand guidelines document that explained the relationship between the well-established NCFE and CACHE brands.
In addition, I was commissioned to write materials to promote NCFE’s third-party endorsement service.
“Sometimes you need a specialist, but more importantly, someone who will have empathy with you and your company. That’s exactly what I needed when re-envisaging our proposition and tone of voice. Katherine nailed it perfectly, and I would highly recommend if you need a stand-out copywriter, you look no further than Katherine.”
Gary Boon, CEO and Founder | Shout
The brief: After ten years in business and with a wealth of award-winning work under their collective belts, the team at Shout were ready to clarify their offering and showcase the growing portfolio of digital experiences they’d developed for their clients.
Working with: The Shout team
The project: Shout develop digital experiences based on deep research and analysis, critical and creative thinking, and technical expertise.
With a focus on UX and CX, their new proposition, ‘Experience is everything’ forms the basis of their new brand tone of voice, brand story – and redeveloped website.
The company’s website now describes with clarity the outstanding service that Shout’s clients receive – and highlights the excellent engagement their experiences inspire.
“Katherine is a warm, consummate professional who very quickly gets under the skin of your business to understand exactly how she can best represent it in words. At no point did this ever feel like we were “creating a tone of voice”, it felt as though we had a series of enjoyable conversations that then, through Katherine’s expertise, became the embodiment of our organisation. That’s why we chose to work with Katherine, because lots of people can write copy, but no-one does it like she does.”
Laura Rothwell, Founder and Managing Director | Crystallised
This is Creative Enterprise
“Katherine has an ability to wade through your words and create the tone you’re looking for. What we have is perfect. It presents what we do and enables audiences to gain a true understanding of what we stand for. Thank you.”
Jennifer Barrett, Founder and Managing Director | This is Creative Enterprise
The brief: To write promotional copy for two brochures that will appeal to a broad audience of readers across industry and education.
Working with: Graphic Designer, Mark Pattinson
The project: Every year, Jennifer Barrett, Founder and Managing Director of This is Creative Enterprise (TICE), talks to the teachers, department heads and headteachers tens of schools across the north-east of England about the programme that TICE offers to students in year nine and ten. And every year, she’s asked the same questions.
To save time – and to help people to understand the full impact that the TICE programme has on students’ understanding of the careers that exist in the commercial creative and digital industries, Jenny commissioned the copy for two detailed brochures.