The Writing Desk
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
Joanne Dolezal | Marketing Consultant – and very clever friend
The Writing Desk is a series of set questions, answered by funny, witty and generous souls from around the world. The one thing I’ve learned from it? A lot of copywriters love Enid Blyton’s Moonface…
THE WRITING DESK | Lewis Houghton | Motorsport Copywriter
My all-time favourite advertising campaign?
Early 2000s PlayStation campaigns were unbelievably weird.
THE WRITING DESK | JENNY LUCAS | WRITER
First drafts are always rough. You need to walk away from it — and sleep on it, ideally.
THE WRITING DESK | JAN DEKKER | COPYWRITER
Listen to the voice inside your head, and write down what it says. No filter, no editor.
THE WRITING DESK | LIZ DOIG | FOUNDER OF WORDTREE
“The duty of the writer is to evoke emotion in the reader.” Sol Stein
THE WRITING DESK | MEL BARFIELD | BRAND COPYWRITER
Campervan luster-afterer, middle child, cheese chomper, writer of short things and all-round nosy bastard.
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Recent Posts
THE WRITING DESK | CHARLIE PEARS-WALLACE | MARKETING AND COMMS BOD
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
THE WRITING DESK | Emily Clegg | copywriter
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
THE WRITING DESK | STACEY CORNELIUS | no-nonsense marketeer
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
THE WRITING DESK | TRACE SWINDALE | WEB DESIGNER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
THE WRITING DESK | GILLIAN JONES | BRAND STORYTELLER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
Case Study
Inspiremed
“We saved a great amount of time – working with Katherine allowed us to concentrate on our core business. The copy was worded in a way to encourage prospective clients to contact us with a clear call to action.”
Andrew Norman, Director | Inspiremed
The brief:We’re redeveloping our website and we are looking for a copywriter to assist with writing the content. We thought we could write the copy ourselves within a given time frame. We couldn’t!
Working with: Award-winning design agency Blow Media
The project: Developing a tone of voice guide supported the clear and consistent benefit-led copywriting on the Inspiremed website.
The project aim was to build on the success of the company’s existing site and to further develop and build the business – it’s working well to this effect.