The Writing Desk

“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”

Joanne Dolezal | Marketing Consultant – and very clever friend

The Writing Desk is a series of set questions, answered by funny, witty and generous souls from around the world. The one thing I’ve learned from it? A lot of copywriters love Enid Blyton’s Moonface…

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Case Study

“We saved a great amount of time – working with Katherine allowed us to concentrate on our core business. The copy was worded in a way to encourage prospective clients to contact us with a clear call to action.”

Andrew Norman, Director | Inspiremed

The brief:We’re redeveloping our website and we are looking for a copywriter to assist with writing the content. We thought we could write the copy ourselves within a given time frame. We couldn’t!

Working with: Award-winning design agency  Blow Media

The project: Developing a tone of voice guide supported the clear and consistent benefit-led copywriting on the Inspiremed website.

The project aim was to build on the success of the company’s existing site and to further develop and build the business – it’s working well to this effect.