The Writing Desk
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
Joanne Dolezal | Marketing Consultant – and very clever friend
The Writing Desk is a series of set questions, answered by funny, witty and generous souls from around the world. The one thing I’ve learned from it? A lot of copywriters love Enid Blyton’s Moonface…
THE WRITING DESK | MARK HOOPER | Freelance Writer/editor/journalist
I hate overwriting. Take out any unnecessary words. It’s all about making the complex simple rather than vice versa.
THE WRITING DESK | GIADA NIZZOLI | WEBSITE COPYWRITER & BLOG WRITER
Excellent copy taps into a target audience’s pain points, worries, and ambitions.
THE WRITING DESK | SALLY FOX | COPYWRITER AND BRAND VOICE DEVELOPER
Once I let go of the idea that everything has to be perfect, I was able to enjoy the process
THE WRITING DESK | ED CALLOW | FREELANCE COPYWRITER
“Forget your idea of what ‘good writing’ looks like.”
THE WRITING DESK | KEITH NOBLE | DIRECTOR OF FOREPOINT LIMITED
Anyone can write, everyone can write. It just takes practice. Not everyone is going to be a published author.
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Recent Posts
THE WRITING DESK | ANNA LODWICK | COPYWRITER AND CONTENT MARKETER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello...
THE WRITING DESK | ANDREW BOULTON | COPYWRITER AND LECTURER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello...
THE WRITING DESK | Diane Wiredu | Conversion Copywriter and Brand Message Strategist
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello...
THE WRITING DESK | Garth Dew | DIRECTOR AND PRODUCER AT GD VIDEO
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
THE WRITING DESK | LORRAINE WILLIAMS | FREELANCE MARKETING PROOFREADER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello...
Case Study
Inspiremed
“We saved a great amount of time – working with Katherine allowed us to concentrate on our core business. The copy was worded in a way to encourage prospective clients to contact us with a clear call to action.”
Andrew Norman, Director | Inspiremed
The brief:We’re redeveloping our website and we are looking for a copywriter to assist with writing the content. We thought we could write the copy ourselves within a given time frame. We couldn’t!
Working with: Award-winning design agency Blow Media
The project: Developing a tone of voice guide supported the clear and consistent benefit-led copywriting on the Inspiremed website.
The project aim was to build on the success of the company’s existing site and to further develop and build the business – it’s working well to this effect.