The Writing Desk
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
Joanne Dolezal | Marketing Consultant – and very clever friend
The Writing Desk is a series of set questions, answered by funny, witty and generous souls from around the world. The one thing I’ve learned from it? A lot of copywriters love Enid Blyton’s Moonface…
THE WRITING DESK | JUSTINE KING | EDUCATION COORDINATOR FOR SHOW RACISM THE RED CARD
Favourite quote: “Know safely what the rules are, and then break them with joy” Neil Gaiman
THE WRITING DESK | LEIGH JAMES | FREELANCE CREATIVE COPYWRITER
Favourite quote: If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein
THE WRITING DESK | JAMIE TAYLOR | CURATOR AND COPYWRITER EXTRAORDINAIRE
I weirdly don’t read a lot of fiction. I’m more likely to be pouring over a doorstep sized history book.
THE WRITING DESK | MARK HOOPER | Freelance Writer/editor/journalist
I hate overwriting. Take out any unnecessary words. It’s all about making the complex simple rather than vice versa.
THE WRITING DESK | GIADA NIZZOLI | WEBSITE COPYWRITER & BLOG WRITER
Excellent copy taps into a target audience’s pain points, worries, and ambitions.
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Recent Posts
THE WRITING DESK | SALLY FOX | COPYWRITER AND BRAND VOICE DEVELOPER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello...
THE WRITING DESK | ED CALLOW | FREELANCE COPYWRITER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? ...
THE WRITING DESK | KEITH NOBLE | DIRECTOR OF FOREPOINT LIMITED
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello...
THE WRITING DESK | ANNA LODWICK | COPYWRITER AND CONTENT MARKETER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello...
THE WRITING DESK | ANDREW BOULTON | COPYWRITER AND LECTURER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello...
Case Study
Inspiremed
“We saved a great amount of time – working with Katherine allowed us to concentrate on our core business. The copy was worded in a way to encourage prospective clients to contact us with a clear call to action.”
Andrew Norman, Director | Inspiremed
The brief:We’re redeveloping our website and we are looking for a copywriter to assist with writing the content. We thought we could write the copy ourselves within a given time frame. We couldn’t!
Working with: Award-winning design agency Blow Media
The project: Developing a tone of voice guide supported the clear and consistent benefit-led copywriting on the Inspiremed website.
The project aim was to build on the success of the company’s existing site and to further develop and build the business – it’s working well to this effect.