The Writing Desk
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
Joanne Dolezal | Marketing Consultant – and very clever friend
The Writing Desk is a series of set questions, answered by funny, witty and generous souls from around the world. The one thing I’ve learned from it? A lot of copywriters love Enid Blyton’s Moonface…
The Writing Desk | Gill Andrews
“Often, I find the process of writing quite torturous. Like giving birth, but with words.”
The Writing Desk | Ryan Wallman | Head of Copy at Wellmark
If I was just starting out as a copywriter? I’d read Drayton Bird’s Commonsense Direct and Digital Marketing, followed by…
The Writing Desk | Deborah Nock | Medical Writer
“Hi, I’m Deborah Nock and I’m a freelance Medical Writer.” Normally I get blank looks when I tell people that, so just to explain a little more…
Sally Mayor | Word Nerd | Copywriter and Trainer
‘Mr. Smith, my English teacher at school, spotted a fellow rebel in me and we got on really well.’
The Writing Desk | André Spiteri | Freelance Copywriter
“André, do you read any blogs or magazines about writing? (And I mean read, not just subscribe to and delete/leave on your desk and recycle?)” “I’m lucky enough to be mates with some of the finest copywriters in the biz, so I’m spoiled for choice. Some of my must-read blogs are… “
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“Life – being – is the greatest of all art forms.” John Hegarty
“I’m not sure what I’m doing at a book festival. I’m an art director, I spend my time trying to take words away.”Sir John Hegarty, advertising executive and a founder of the agency Bartle Bogle Hegarty (I first published this piece in 2011. Blame a random Google...
What was happening in your life that brought you to the Copywriting Conference this year?
Joanna Wiebe I know. Joanna IN REAL LIFE Wiebe. I felt like John Taylor was going to hit the stage with the bass line from Rio. From pirate copy – it's all about the AARRR – to highly seduce-able moments. Joanna reminded us that in the end, no matter what we write –...
Five things that even seasoned copywriters might not know
In this guest post, copywriter and author Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block. Attention spans aren’t shrinking Because we share...
The Writing Desk | Mary Whitehouse | Word Service Marketing Communications
Hello Mary, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
The Writing Desk | Nick Parker | That Explains Things
Hello Nick, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...