The Writing Desk
“Your blog? Why don’t you ask people to talk to you? Ask how they work – how they do things? Like being nosey around other people’s desks, that sort of thing? Tips, advice, ideas…? That could work.”
Joanne Dolezal | Marketing Consultant – and very clever friend
The Writing Desk is a series of set questions, answered by funny, witty and generous souls from around the world. The one thing I’ve learned from it? A lot of copywriters love Enid Blyton’s Moonface…

the writing desk | Lee trott | copywriter
Favourite word? Pneumonoultramicroscopicsilicovolcanoconiosis. Yes, it’s a real word!

the writing desk | Cain Smith | Writer
Advice that changed me? To stop thinking of myself as a writer, and think of myself as an entrepreneur.

THE WRITING DESK | MERRYN WALTERS | WRITER
My piece of writing that’s had the most impact was drier than a monk’s jockstrap…

THE WRITING DESK | ROBYN SANTA MARIA | FREELANCE CONTENT WRITER AND EDITOR
“To become a proficient writer, practice. Write often.”

THE WRITING DESK | MARTIN GILLAN | COPYWRITER
Advice: don’t be rash, be patient and put the time in
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Recent Posts

THE WRITING DESK | ELLEN FORSTER | FREELANCE COPYWRITER AND WEB DESIGNER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...

THE WRITING DESK | TONY GLOVER | AUTHOR
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...

THE WRITING DESK | JOHN ESPIRIAN | TECHNICAL COPYWRITER & LINKEDIN NERD
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...

THE WRITING DESK | EMMA COWNLEY | FREELANCE COPYWRITER AND BLOGGER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...

THE WRITING DESK | NIGEL GRABER | COPYWRITER
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
Case Study
Inspiremed
“We saved a great amount of time – working with Katherine allowed us to concentrate on our core business. The copy was worded in a way to encourage prospective clients to contact us with a clear call to action.”
Andrew Norman, Director | Inspiremed
The brief:We’re redeveloping our website and we are looking for a copywriter to assist with writing the content. We thought we could write the copy ourselves within a given time frame. We couldn’t!
Working with: Award-winning design agency Blow Media
The project: Developing a tone of voice guide supported the clear and consistent benefit-led copywriting on the Inspiremed website.
The project aim was to build on the success of the company’s existing site and to further develop and build the business – it’s working well to this effect.