Haydn Grey
Case Study



Why the M6 isn’t a barrier to making the complex simple

Client: Forepoint
Sector: Government | Nuclear | Further education | STEM | Finance
Website: https://forepoint.co.uk

Forepoint has offices in London and Preston. The 25-year-old company is the design and digital partner of clients that include NDA Group, Sellafield Ltd, and Liverpool University.

Forepoint ‘make a positive difference to you, your brand, your business and your audience’.

In 2016, one of the company directors, Steve Gill, discovered my existence online:

“A chance encounter from a recommendation to one of my Facebook friends’ posts as I do recall, which prompted me to check out your website and also the examples of work and website examples worked on and thought, you know there could be something in this!”

At which point Steve suggested that fellow director, Graham Bowes, get in touch about a pitch they were responding to. And I’ve been driving down the M6 from the north east since 2017 to provide the team and their clients across the country with tone of voice development, brand messaging work, workshops, copywriting support, and training.

How we worked

I’d love to tell you. Really, I would.
But all work conducted with Forepoint is carried out under a strict NDA agreement.

The Challenge

The challenge for me?

As an enthusiastic sort of person, it’s hard for me not to shout about working with a glorious team of people who are not only warm-hearted and lovely – but really know their stuff.

I mean, how many meetings have you been in where the client has applauded the creative director? Because, at Forepoint, that happens a lot.

I’d love to say more, but – you know? NDAs and all that.

Suffice it to say that Forepoint bring out the best in people – their fellow team members, their esteemed clients and their suppliers. They’re a classy operation – and I take both great pleasure and immense pride in working with them.

They do everything they do, well – and with a lot of laughter along the way.

The solution

We provide:

  • Copywriting
  • Brand messaging
  • Verbal identity
  • Tone of voice development
  • Tone of voice workshops
  • Brand workshops
  • Copywriting training
  • Script development

The Results

Having originally introduced Katherine to the business several years ago, I’ve had the absolute pleasure to work with Katherine again directly and more recently on a number of projects. Katherine knows her stuff and is an absolute joy to work with. Together we exceed our client’s expectations and put a whole new perspective to what they learn about themselves during the process. Working this way enables us to get to the crux of our clients’ communication challenges. Katherine is a valued partner and specialist and works with us as an extension of our core creative, digital and strategy teams. And that’s for projects and clients working with and in confidence in some very challenging sectors. This is actually a bittersweet recommendation for me, why? Because she’s great and we want to keep her all to ourselves.

Steve Gill, Director | Forepoint