Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and...
Why Andy Maslen’s Persuasive Copywriting is a must-read
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The Writing Desk | Jo Ciriani | Spaghetti Agency
Hello, Thank you so much for agreeing to be a part of The Writing Desk blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling...
Online copywriting course? Here’s the one I’d choose
There's a wealth of choice when it comes to finding an online copywriting course. But which one is a sure fire success? Andy Maslen, bestselling author of...
How to turn storytelling into storyselling
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale... The staff in the branch are often doing amazing...
Why industry jargon is a risky business for your business
Here's a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the...
The art of crafting great headlines by Victor O. Schwab
There are many great books on copywriting - and on writing headlines. Some, like Andy Maslen's 'Write to Sell' entered the world quite recently. Others, like...
Why you need a call to action – every time you write an order form
I recently started having craniosacral therapy. It involves lying down in a room scented with lemongrass and geranium oils while the therapist gently...
Do you like words like this screenwriter? Which are your favourites?
This email was forwarded to me by a friend. When copywriter Robert Pirosh landed in Hollywood in 1934, eager to become a screenwriter, he wrote and...
Et voilà! A cheeky example of a killer headline
Ever seen a killer headline in action? Advertising Mad Man David Ogilvy knew their power and how they connect the reader to the copy. On the average, five...
How this 3-letter word can triple your response rate
Do you send emails from your business? Have a website that asks prospective customers to get in touch? Send direct mailshots? Struggling with a low response...