As a business owner, there are 5 Copywriting Secrets you need for sustained business growth. Apply them as you go, and watch your results flourish. 1. “You...
The super simple copywriting secrets you need for business growth
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Direct response marketing works – here’s my proof
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was...
How to Free Your Writing Spirit by Sian M. Lewis
Inspiration. It’s not that hard to spell. But boy, does it cause a lot of head scratching. Say it out loud and you can almost hear it whooshing past. There it...
Why Andy Maslen’s Persuasive Copywriting is a must-read
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and...
Why industry jargon is a risky business for your business
Here's a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the...
The art of crafting great headlines by Victor O. Schwab
There are many great books on copywriting - and on writing headlines. Some, like Andy Maslen's 'Write to Sell' entered the world quite recently. Others, like...
Et voilà! A cheeky example of a killer headline
Ever seen a killer headline in action? Advertising Mad Man David Ogilvy knew their power and how they connect the reader to the copy. On the average, five...