Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was...
Direct response marketing works – here’s my proof
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Why Andy Maslen’s Persuasive Copywriting is a must-read
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and...
How to turn storytelling into storyselling
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale... The staff in the branch are often doing amazing...
Why industry jargon is a risky business for your business
Here's a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the...
Why you need a call to action – every time you write an order form
I recently started having craniosacral therapy. It involves lying down in a room scented with lemongrass and geranium oils while the therapist gently...
How this 3-letter word can triple your response rate
Do you send emails from your business? Have a website that asks prospective customers to get in touch? Send direct mailshots? Struggling with a low response...