Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was...
Direct response marketing works – here’s my proof
read more
Storytelling
D&AD Festival 2017 | What I learned in just one day
Studio LR's Dave King said it best, "How many other industries do you know that have a FESTIVAL? Not a 'conference'. Not an 'away day' – a...
Content marketing, Apple style
Ah, the Apple Store. All white space and shiny surfaces... *stroke stroke*... At one table stands a man with a battered and bashed iPad screen, at another...
The Writing Desk | Steve Chambers | Scriptwriter
Hello, Thank you so much for agreeing to be a part of The Writing Desk blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling...
How to Free Your Writing Spirit by Sian M. Lewis
Inspiration. It’s not that hard to spell. But boy, does it cause a lot of head scratching. Say it out loud and you can almost hear it whooshing past. There it...
Why Andy Maslen’s Persuasive Copywriting is a must-read
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and...
How to turn storytelling into storyselling
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale... The staff in the branch are often doing amazing...
Et voilà! A cheeky example of a killer headline
Ever seen a killer headline in action? Advertising Mad Man David Ogilvy knew their power and how they connect the reader to the copy. On the average, five...