Copywriting Training Courses

Why invest in copywriting training when there are so many books – and online guides – on the subject? Surely that’s enough?

Well, experience has shown me that it’s one thing to read a book or to follow an online guide.
It’s quite another to work with someone who can take you, step-by-step, through the process.
And address the needs of your company – and even the specific needs of your team members.
Making it fun – and making it work in a way that gets results.

We’ve all been there. You leave your desk for a day to attend a course.
Take copious notes about what you’ve learned
And then the next day it’s back to work
Only for all your notes to lie unopened and forgotten
In the sea of catch-up emails, phone calls and meetings.

“Although I do this day in, day out – I’ve never had any training 🙂 Really awesome to go over the ‘basics’ of copywriting.”

Ellen Holcombe, Word Person

That’s why I’ll make sure that you know where and when to implement what you’ve learned.
So that the very next thing you write when you’re back at your desk
Sees you putting what you’ve learned into action –
Recycling all your best ideas onto the page – not into the wastepaper bin.

“I’ve rarely left any training as energised, engaged and excited as I did from Katherine’s copywriting workshop. Interactive and intensely practical, the course was delivered with humour and honesty. I felt I could immediately apply what I’d learnt. Highly recommended.”

John Bizzell, Events and Awards Manager
Katherine of Haydn Grey standing behind a table holding a Haydn Grey branded coffee cup
To date, some of the problems I’ve helped people address include:

“We need to write web copy, and we’ve never done it before.”

“How do we work out our tone of voice?”
“We need help to sharpen up the copywriting skills of a twenty-person-strong sales and marketing team with varying levels of copywriting skills.”
“I’m looking for support to tighten up communications – especially around e-comms and to enable my team to understand the key best practice principles for creative, compelling copy.”
“What can we do? Our emails aren’t converting.”

“How do we know who we’re writing to?”

“We’re keen to engage your services to help us train some of our team in (a) writing in our new house style, and (b) writing blogs/writing digital copy.”

– and I’ve designed each course I’ve delivered to answer those precise problems.

Each participant I meet gets a pack that contains everything we work on – complete with reading lists, exercises, notes and guidelines. So referring back to what’s been learned – and applying it in daily practice long after the course is over is easy.

“The day itself was great – in-depth and with good supporting documents and recommendations. And the interactive activities were really helpful – with a great reading list. Thank you!”

Nick Grant, Digital Marketing | Split the Bills

“Very well structured – taught topics well. Extremely engaging and kept us all focused! Loved the personalised packs!”

Shannon O’Neil, Split the Bills

“Thank you so much for the training on Tuesday… already feels like a lifetime ago! It was great, really informative and very fun!”

Laura Botham, Marketing and Events Officer | Innovation SuperNetwork

Case Study
Split the Bills

“Kath was lovely, friendly and very informative! I’m now happy to share my ideas with members of my team about how we can improve our communication with our customers.”

Shannon O’Neill, Senior Sales Associate | Split the Bills

The brief: A copywriting training course to support the marketing and communications teams across the business to write conversion copy for their client emails.

Working with: The Split the Bills team

The project: The design and delivery of a one-day training course to identify a range of buyer personas, the brand tone of voice – and improve the team’s email open rates.

Whether you’re looking for a half-day refresher course, a full or two-day course, or a series of workshops across departments, I’ll work with you to establish the results you’re looking for – and design a course to fit.

I’ve worked with Epsom and Ewell Council, Split the Bills, Innovation SuperNetwork and The Market Research Society. As well as delivering workshops for agency clients, holding creative copywriting workshops for delegates at The Professional Copywriters’ Conference in London – and lecturing BA students at Northumbria University.

“Kath was lovely, friendly and very informative! I’m now happy to share my ideas with members of my team about how we can improve our communication with our customers.”

Shannon O’Neil, Split the Bills

“Rare that you get a course that’s as fun as it is informative. Laughed (and worked hard) all day! Thanks, Katherine.”

Mel Coghlan, Professional Development Coordinator, Market Research Society

“Thanks again for the great session as well – we thoroughly enjoyed it”

Hannah Johnson, Marketing and Events Officer, Innovation SuperNetwork

Case Study
Northumbria University

“Kath has been an invaluable part of the Fashion Communication team. Her professional experience has been immensely valuable, helping students to locate their written and creative practice within an industry context. Kath has not only helped to improve the writing of those who had ambitions in this area but has created writers out of those students who would never have considered themselves to have any writing ability at all. She is astonishingly well connected, with an impressive portfolio of industry contacts and clients. Her passion for her work and delightful presence make her a joy to work with.”

Gayle Cantrell, MRes, FHEA Programme Leader, BA (Hons) Fashion Communication and Senior Lecturer in Fashion | Northumbria University

The brief: To support the lecturing team with the delivery of modules across the three-year BA (Hons) Fashion Communication programme.

Working with: Northumbria University

The project: Working with the Fashion Communication lecturing team at Northumbria University across a wide range of first, second, and third year teaching modules, including PR, brand and storytelling, project research, editorial journalism, trend forecasting, creative publication and final major projects.