by Katherine | May 3, 2018 | the writing desk
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
by Katherine | Dec 6, 2017 | business copywriting, call to action, copywriting, landing page, SEO copywriting, writing
Have you ever tried to define what your perfect customers want? To create a profile of the people you’d love to do business with? Have you ever tried to think what you could do to attract those customers? To ‘woo’ them to want to do business with...
by Katherine | Oct 20, 2017 | copywriting, creative copywriting, teaching, workshops
What is creative copywriting? Well, to me it’s the writing that manages to engage readers on a very guttural level. It’s those words that make us gasp, that bring tears to our eyes or that make us pause, just for a few seconds, as we digest their impact....
by Katherine | Oct 18, 2017 | the writing desk
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? Hello everyone, I’d like to...
by Katherine | Aug 12, 2017 | copywriting, tone of voice, website copy
I’m often asked for my hourly copywriter rate. And my reply is always, “I don’t have one.” I have one when I’m lecturing – because the university where I teach pays me a set hourly rate. But when I’m writing? Never. That’s...
