I know. Joanna IN REAL LIFE Wiebe. I felt like John Taylor was going to hit the stage with the bass line from Rio.
From pirate copy – it’s all about the AARRR – to highly seduce-able moments. Joanna reminded us that in the end, no matter what we write – we’re all just ‘trying to get the yes’.
When listening in to a sales call – watch out for when your prospect says things like ‘I’m worried about’ or ‘Can you show me?’ It’s in those short but important exchanges that the messaging for your copy lies. “Joanna Wiebe | Copyhackers #CopyCon2019
Richard’s explanation of ‘The Pratfall Effect’ got me thinking.
Could a copywriter build on that classic line from Guinness about ‘Good things come to those who wait.’ Or does said copywriter just need a killer PA for those weeks when five projects land at once? Conclusion? There’s exhibiting a flaw – and there’s needing to set sensible deadlines.
If people underestimate the detrimental effect of barriers, they’ll put too little time, effort, and money into removing them.”Richard Shotton | Astroten #CopyCon19
You can make a connection, simply by naming your reader. ‘Join 2000 other subscribers…’ ‘In studies, 9 out of 10 dieticians recommended…’ ‘Marsha has just bought… Lucy is reading…’ HubSpot does it, GoodReads does it… How could you do it?”Sally Mayor | WordNerd #CopyCon19
Be useful. Stop shouting and start sharing – also known as, ‘Leverage my knowness and my knowiosity’.
While Katherine’s over there, stealing some power for her phone… We’re from the North. There isn’t much electricity where we’ve come from…”Glenn Fisher | Cheeky bugger #CopyCon19
(I was too busy belly laughing at Glenn’s presentation to take notes – but buy the book for his knowisoity – and listen to his podcast… Info: http://TheGlennFisher.com | Blog: http://AllGoodCopy.com)
Charlie’s Angels with their pedometers – appreciating the wayfinding in The BarbicanLorraine Lighthouse Proofreading| David “Euro Stars” McGuire Radix Communications and Host Extraordinaire| Cat CatCopyCreative #CopyCon19
“Copywriters get people through the door. UX writers get them to come back.”Laura Parker | Laura Parker Copywriting #CopyCon19
Everyone has a hard-on for data at the moment. But it’s not enough to research facts. What about customer opinion? How do people feel about the risks they’re taking.
As a marketer – you have to have skin in the game and take the same risks as your client. You wouldn’t eat in a restaurant where the chefs didn’t eat their own food, would you? What we do is the same.
Don’t just say. Do! It makes the job a whole lot more fucking interesting.”Harendra Kapur | Velocity Partners #CopyCon19
Leif! Can we come back tomorrow?”Katherine Wildman | Haydn Grey #CopyCon19
With huge thanks to Leif, David and all the ProCopywriters team – you smashed it.