What is customer trust worth to you? Whether people come to you for a one-off project or they come and stay with you for the long-term, what's the value of...
How to use words to earn valuable customer trust
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tone of voice
Why an hourly copywriting rate is the stuff of fairytales
I'm often asked for my hourly copywriter rate. And my reply is always, "I don't have one." I have one when I'm lecturing – because the university where I...