by Katherine | May 24, 2026 | SEO copywriting, AI-tools, keywords
We’re over halfway through 2026 and the way your customers are searching online for the information they need is changing. Why should you care? Because the rise of AI search tools like ChatGPT and Gemini can mean customers are bypassing your website altogether....
by Katherine | Apr 21, 2026 | the writing desk, teaching, tone of voice, workshops, writing
Nick, fresh from your trip to Japan. Imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? OK, I’ll give you three options: I’d like to introduce Nick Parker. He’s...
by Katherine | Apr 13, 2026 | the writing desk, copywriting
She should be my local rival. We should be at each other’s throats to pin down the next big brief. Instead, Dan Brough is one of my best writing pals and we meet on-the-reg in Newcastle City Centre to eat pastries with the grandads in Pret, drink too much...
by Katherine | Apr 2, 2026 | the writing desk, branding, copywriting, tone of voice
Vikki, thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
by Katherine | Mar 27, 2026 | the writing desk, b2b copywriting
Hello David, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d...
