“The duty of the writer is to evoke emotion in the reader.” Sol Stein
‘Scattered, various and gregarious’. This is how I would describe my first draft of anything… and let’s face it, myself.
Your copy might feel like an extension of you. But it really isn’t.
Great writing is alive. It has a voice.
Great writing must hit you right between eyes, punch you in the guts, turn your emotions on your head!
“You’re not going to be everyone’s cup of tea.”
Favourite quote: “Know safely what the rules are, and then break them with joy” Neil Gaiman
Favourite quote: If you can’t explain it simply, you don’t understand it well enough.
I weirdly don’t read a lot of fiction. I’m more likely to be pouring over a doorstep sized history book.
I hate overwriting. Take out any unnecessary words. It’s all about making the complex simple rather than vice versa.
Excellent copy taps into a target audience’s pain points, worries, and ambitions.
Once I let go of the idea that everything has to be perfect, I was able to enjoy the process