I hate overwriting. Take out any unnecessary words. It’s all about making the complex simple rather than vice versa.
THE WRITING DESK | MARK HOOPER | Freelance Writer/editor/journalist
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Katherine
Katherine Wildman is a copywriter for creative agencies and multinational brands – and the Creative Director of Haydn Grey.
THE WRITING DESK | GIADA NIZZOLI | WEBSITE COPYWRITER & BLOG WRITER
Excellent copy taps into a target audience’s pain points, worries, and ambitions.
THE WRITING DESK | SALLY FOX | COPYWRITER AND BRAND VOICE DEVELOPER
Once I let go of the idea that everything has to be perfect, I was able to enjoy the process
THE WRITING DESK | ED CALLOW | FREELANCE COPYWRITER
“Forget your idea of what ‘good writing’ looks like.”
THE WRITING DESK | KEITH NOBLE | DIRECTOR OF FOREPOINT LIMITED
Anyone can write, everyone can write. It just takes practice. Not everyone is going to be a published author.
THE WRITING DESK | ANNA LODWICK | COPYWRITER AND CONTENT MARKETER
Piece of advice that really changed you as a writer? “Well, someone has to do it.”
THE WRITING DESK | ANDREW BOULTON | COPYWRITER AND LECTURER
“My only advice would be that, in this particular line of madness, all advice is fairly worthless”
THE WRITING DESK | Diane Wiredu | Conversion Copywriter and Brand Message Strategist
“I think good creative writing comes from a place of truth and desire to share something. There’s no magic potion”
THE WRITING DESK | Garth Dew | DIRECTOR AND PRODUCER AT GD VIDEO
My best work happens when I’m up a mountain with a camera
THE WRITING DESK | LORRAINE WILLIAMS | FREELANCE MARKETING PROOFREADER
QUOTE ABOUT THE PROCESS OF WRITING? “Stay the hell away from this. It’s bloody hard.” Me after CopyCon 2019
THE WRITING DESK | SOPHIE CROSS | Editor of freelancer magazine
Favourite quote – “It’s easier to edit a bad page than a blank page.”
THE WRITING DESK | EMAN ISMAIL | EMAIL CONVERSION STRATEGIST AND COPYWRITER
Hot chocolate and Teen Fiction obsessed!