I hate overwriting. Take out any unnecessary words. It’s all about making the complex simple rather than vice versa.
Excellent copy taps into a target audience’s pain points, worries, and ambitions.
Once I let go of the idea that everything has to be perfect, I was able to enjoy the process
“Forget your idea of what ‘good writing’ looks like.”
Anyone can write, everyone can write. It just takes practice. Not everyone is going to be a published author.
Piece of advice that really changed you as a writer? “Well, someone has to do it.”
“My only advice would be that, in this particular line of madness, all advice is fairly worthless”
“I think good creative writing comes from a place of truth and desire to share something. There’s no magic potion”
My best work happens when I’m up a mountain with a camera
QUOTE ABOUT THE PROCESS OF WRITING? “Stay the hell away from this. It’s bloody hard.” Me after CopyCon 2019
Favourite quote – “It’s easier to edit a bad page than a blank page.”
Hot chocolate and Teen Fiction obsessed!