First drafts are always rough. You need to walk away from it — and sleep on it, ideally.
THE WRITING DESK | JENNY LUCAS | WRITER
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Katherine
Katherine Wildman is a copywriter for creative agencies and multinational brands – and the Creative Director of Haydn Grey.
THE WRITING DESK | LIZ DOIG | FOUNDER OF WORDTREE
“The duty of the writer is to evoke emotion in the reader.” Sol Stein
THE WRITING DESK | CHARLIE PEARS-WALLACE | MARKETING AND COMMS BOD
‘Scattered, various and gregarious’. This is how I would describe my first draft of anything… and let’s face it, myself.
THE WRITING DESK | Emily Clegg | copywriter
Your copy might feel like an extension of you. But it really isn’t.
THE WRITING DESK | STACEY CORNELIUS | no-nonsense marketeer
Great writing is alive. It has a voice.
THE WRITING DESK | TRACE SWINDALE | WEB DESIGNER
Great writing must hit you right between eyes, punch you in the guts, turn your emotions on your head!
THE WRITING DESK | GILLIAN JONES | BRAND STORYTELLER
“You’re not going to be everyone’s cup of tea.”
THE WRITING DESK | JUSTINE KING | EDUCATION COORDINATOR FOR SHOW RACISM THE RED CARD
Favourite quote: “Know safely what the rules are, and then break them with joy” Neil Gaiman
THE WRITING DESK | LEIGH JAMES | FREELANCE CREATIVE COPYWRITER
Favourite quote: If you can’t explain it simply, you don’t understand it well enough.
Albert Einstein
THE WRITING DESK | JAMIE TAYLOR | CURATOR AND COPYWRITER EXTRAORDINAIRE
I weirdly don’t read a lot of fiction. I’m more likely to be pouring over a doorstep sized history book.
THE WRITING DESK | MARK HOOPER | Freelance Writer/editor/journalist
I hate overwriting. Take out any unnecessary words. It’s all about making the complex simple rather than vice versa.
THE WRITING DESK | GIADA NIZZOLI | WEBSITE COPYWRITER & BLOG WRITER
Excellent copy taps into a target audience’s pain points, worries, and ambitions.