by Katherine | Apr 21, 2026 | the writing desk, teaching, tone of voice, workshops, writing
Nick, fresh from your trip to Japan. Imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? OK, I’ll give you three options: I’d like to introduce Nick Parker. He’s...
by Katherine | Apr 13, 2026 | the writing desk, copywriting
She should be my local rival. We should be at each other’s throats to pin down the next big brief. Instead, Dan Brough is one of my best writing pals and we meet on-the-reg in Newcastle City Centre to eat pastries with the grandads in Pret, drink too much...
by Katherine | Apr 2, 2026 | the writing desk, branding, copywriting, tone of voice
Vikki, thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
by Katherine | Mar 27, 2026 | the writing desk, b2b copywriting
Hello David, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d...
by Katherine | Mar 11, 2026 | AI-tools, client story, copywriting, tone of voice, website copy
Scantime’s Managing Director, Christopher Simm is right. Life’s too short for breakdowns – especially when you’re running a busy shop-floor and each minute of downtime can cost upwards of £82,000 per week, thanks to material waste, missed production targets, and...
