by Katherine | Oct 11, 2019 | copywriting
In this guest post, copywriter and author Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block. Attention spans aren’t shrinking Because we share...
by Katherine | Oct 10, 2019 | copywriting
Hello Mary, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
by Katherine | Oct 7, 2019 | copywriting
Hello Nick, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
by Katherine | Sep 25, 2019 | copywriting
I’m smiling as I write this. Within Grammarly. I’m smiling because I love Grammarly (And because updating my WordPress plug-ins means I can’t get into my site for a bit.) I love Grammarly and I think it’s an awesome piece of kit because I can...
by Katherine | Apr 16, 2019 | copywriting
Do you find this in your business? Some months are calm and quiet, and everything plods along as usual – while other months seem to operate on a higher – and far more public level? Stepping up to the plate Whether you’re a raging face-to-face extrovert – or more...
by Katherine | Apr 8, 2019 | copywriting, mentoring
What do you get if you cross a copywriter, a software developer, a television line producer, a lecturer in radio, a photographer, a post-production director, the owner of a modelling agency – and not two but three radio DJs? Two weeks on the BBC Bitesize school tour...