by Katherine | Apr 16, 2019 | copywriting
Do you find this in your business? Some months are calm and quiet, and everything plods along as usual – while other months seem to operate on a higher – and far more public level? Stepping up to the plate Whether you’re a raging face-to-face extrovert – or more...
by Katherine | Apr 8, 2019 | copywriting, mentoring
What do you get if you cross a copywriter, a software developer, a television line producer, a lecturer in radio, a photographer, a post-production director, the owner of a modelling agency – and not two but three radio DJs? Two weeks on the BBC Bitesize school tour...
by Katherine | Oct 5, 2018 | copywriting
Glenn Fisher, thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say “Hello everyone, I’d...
by Katherine | Oct 4, 2018 | copywriting
How to become a copywriter? Everyone I know has taken a different route into the industry. But how I became the sort of person who brandishes a business card that says I am one is something I’m asked time and time again. So – for what it’s worth –...
by Katherine | Sep 11, 2018 | copywriting, creative copywriting
Marketing communications should include your message to target your audience Simple, really. Marketing. Isn’t it? Except when it isn’t. And you miss the mark. I sat in a beauty clinic for two hours today. My mate was having a pedicure. The therapist...
by Katherine | May 11, 2018 | copywriting
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
