by Katherine | Sep 11, 2018 | copywriting, creative copywriting
Marketing communications should include your message to target your audience Simple, really. Marketing. Isn’t it? Except when it isn’t. And you miss the mark. I sat in a beauty clinic for two hours today. My mate was having a pedicure. The therapist...
by Katherine | Apr 14, 2018 | creative copywriting, writing
Under the Oak Tree is… A meeting place for creative folk. Be inspired by their stories. Under the Oak Tree is… About travel and the wonderful people you meet along the way. Under the Oak Tree is… Somewhere to explore the latest interiors, style and travel trends. I...
by Katherine | Oct 20, 2017 | copywriting, creative copywriting, teaching, workshops
What is creative copywriting? Well, to me it’s the writing that manages to engage readers on a very guttural level. It’s those words that make us gasp, that bring tears to our eyes or that make us pause, just for a few seconds, as we digest their impact....
by Katherine | Oct 20, 2017 | creative copywriting
If you were there, thank you so much for coming. If you weren’t there and want to see what books have been obsessing me for the last year. They’re here. Books Bird by Bird by Anne Lamott BUY IT Word by Word by Anne Lamott (live audio version with Q&A)...
