by Katherine | Apr 21, 2026 | the writing desk, teaching, tone of voice, workshops, writing
Nick, fresh from your trip to Japan. Imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? OK, I’ll give you three options: I’d like to introduce Nick Parker. He’s...
by Katherine | Apr 14, 2018 | creative copywriting, writing
Under the Oak Tree is… A meeting place for creative folk. Be inspired by their stories. Under the Oak Tree is… About travel and the wonderful people you meet along the way. Under the Oak Tree is… Somewhere to explore the latest interiors, style and travel trends. I...
by Katherine | Dec 6, 2017 | business copywriting, call to action, copywriting, landing page, SEO copywriting, writing
Have you ever tried to define what your perfect customers want? To create a profile of the people you’d love to do business with? Have you ever tried to think what you could do to attract those customers? To ‘woo’ them to want to do business with...
by Katherine | Sep 3, 2017 | business copywriting, call to action, copywriting, direct response, headlines, response rate, storytelling, writing
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was August) and more high-flying businesses in a few square miles than anywhere else in the country. The perfect...
by Katherine | Mar 28, 2015 | copywriting, creative, grammar, headlines, journalism, storytelling, writing
Inspiration. It’s not that hard to spell. But boy, does it cause a lot of head scratching. Say it out loud and you can almost hear it whooshing past. There it goes again. Did you see it? Maybe it’s about to strike a painter staring at one of nature’s finest works –...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
