Under the Oak Tree is… A meeting place for creative folk. Be inspired by their stories. Under the Oak Tree is… About travel and the wonderful people you meet...
Writing
Do you know what your customers want and need? Murakami does
Have you ever tried to define what your perfect customers want? To create a profile of the people you'd love to do business with? Have you ever tried to think...
Direct response marketing works – here’s my proof
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was...
The Writing Desk | Vicky Fraser | Copywriter
Hello, Thank you so much for agreeing to be a part of The Writing Desk blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling...
The Writing Desk | Katherine Wildman | Haydn Grey
Hello, Thank you so much for agreeing to be a part of The Writing Desk. Imagine I’m about to introduce you to an auditorium, filled with the smiling faces of...
The Writing Desk | Andy Maslen | Sunfish
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling...
The Writing Desk | Demian Farnworth | Copyblogger
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling...
How to Free Your Writing Spirit by Sian M. Lewis
Inspiration. It’s not that hard to spell. But boy, does it cause a lot of head scratching. Say it out loud and you can almost hear it whooshing past. There it...
Why Andy Maslen’s Persuasive Copywriting is a must-read
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and...
How to turn storytelling into storyselling
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale... The staff in the branch are often doing amazing...