by Katherine | Apr 21, 2026 | the writing desk, teaching, tone of voice, workshops, writing
Nick, fresh from your trip to Japan. Imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? OK, I’ll give you three options: I’d like to introduce Nick Parker. He’s...
by Katherine | Feb 12, 2026 | copywriting, workshops
Copywriting and training for highly-regulated industries Large industrial or technical organisations in the energy, marine, nuclear, and infrastructure sectors often work under strict regulatory oversight. Which means that their comms and marketing teams need to...
by Katherine | Oct 20, 2017 | copywriting, creative copywriting, teaching, workshops
What is creative copywriting? Well, to me it’s the writing that manages to engage readers on a very guttural level. It’s those words that make us gasp, that bring tears to our eyes or that make us pause, just for a few seconds, as we digest their impact....
