by Katherine | Nov 23, 2019 | copywriting
“I’m not sure what I’m doing at a book festival. I’m an art director, I spend my time trying to take words away.”Sir John Hegarty, advertising executive and a founder of the agency Bartle Bogle Hegarty (I first published this piece in 2011. Blame a random Google...
by Katherine | Oct 17, 2019 | copywriting
Joanna Wiebe I know. Joanna IN REAL LIFE Wiebe. I felt like John Taylor was going to hit the stage with the bass line from Rio. From pirate copy – it’s all about the AARRR – to highly seduce-able moments. Joanna reminded us that in the end, no matter what we...
by Katherine | Oct 11, 2019 | copywriting
In this guest post, copywriter and author Tom Albrighton shares five fabulous factoids from his book Copywriting Made Simple that might be new to you – no matter how many times you’ve been around the copywriting block. Attention spans aren’t shrinking Because we share...
by Katherine | Oct 10, 2019 | copywriting
Hello Mary, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
by Katherine | Oct 7, 2019 | copywriting
Hello Nick, Thank you so much for agreeing to be a part of The Writing Desk Blog. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello, I’d like to...
by Katherine | Sep 25, 2019 | copywriting
I’m smiling as I write this. Within Grammarly. I’m smiling because I love Grammarly (And because updating my WordPress plug-ins means I can’t get into my site for a bit.) I love Grammarly and I think it’s an awesome piece of kit because I can...
