by Katherine | May 24, 2026 | SEO copywriting, AI-tools, keywords
We’re over halfway through 2026 and the way your customers are searching online for the information they need is changing. Why should you care? Because the rise of AI search tools like ChatGPT and Gemini can mean customers are bypassing your website altogether....
by Katherine | Jul 27, 2016 | business copywriting, copywriting, keywords
Simple Copywriting Secret, eh? Is this going to be about benefits? About using a conversational tone of voice? Or perhaps it’s time we revisited talk of sentence length and the controversy that is the Oxford comma. Not today. Today we’re going so far back...
