by Katherine | May 24, 2026 | SEO copywriting, AI-tools, keywords
We’re over halfway through 2026 and the way your customers are searching online for the information they need is changing. Why should you care? Because the rise of AI search tools like ChatGPT and Gemini can mean customers are bypassing your website altogether....
by Katherine | Dec 6, 2017 | business copywriting, call to action, copywriting, landing page, SEO copywriting, writing
Have you ever tried to define what your perfect customers want? To create a profile of the people you’d love to do business with? Have you ever tried to think what you could do to attract those customers? To ‘woo’ them to want to do business with...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
