Blogs
What was happening in your life that brought you to the Copywriting Conference this year?
A cheeky round-up of the Copywriting Conference 2019 at The Barbican with Joanna Wiebe and more… read more
Five things that even seasoned copywriters might not know
I asked Tom Albrighton, author of Copywriting Made Simple, for five fabulous factoids from his brilliant book. He shares them here…
The Writing Desk | Mary Whitehouse | Word Service Marketing Communications
Madmen? I AM Peggy (apart from the getting pregnant by an account exec and giving away the baby bit). Mad Men reminds me a lot of my early career in ad agencies, the misogyny and everything… Meet the brilliant Mary Whitehouse
The Writing Desk | Nick Parker | That Explains Things
Voicebox? It’s the ‘tone of voice kit’ that I created. It’s for start-ups, small businesses, agencies, copywriters – and is essentially the simplest way I could think of to help people ‘do’ tone of voice. Meet Nick Parker…
Grammarly vs. the copywriter – who’ll win?
What happens when you say yes?
When BBC Bitesize came to town
Jenny Catton on The Writing Desk
“The secret to good writing? Allow plenty of thinking time. Often the temptation is to dive in and start writing but I find when you do your research and let ideas mull over for a bit the writing becomes much easier.” Meet copywriter Jenny Catton…
The Writing Desk | Glenn Fisher | All Good Copy
Glenn Fisher, author of the brilliant book, The Art of the Click… do you have any strange writing rituals you’d like to share with us? “I have a bath before most writing sessions.
It’s called a thinking bath. I do a lot of my thinking in the bath.”
For gems like this and more of Glenn’s writerly wisdom, join him here…
How to become a copywriter
Here’s my route into copywriting, complete with book and training course recommendations
Brand voice
What does your business stand for? Let's pin that down. Then develop your brand voice.