by Katherine | Feb 10, 2015 | the writing desk
Hello, Thank you so much for agreeing to be a part of The Writing Desk blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
by Katherine | Jan 8, 2015 | the writing desk
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling faces of folks fuelled by caffeine and an eagerness to learn. What would I say? “Hello everyone, I’d like to...
by Katherine | Sep 7, 2012 | copywriting, mentoring
There’s a wealth of choice when it comes to finding an online copywriting course. But which one is a sure fire success? Andy Maslen, bestselling author of numerous brilliant books on copywriting, including Write to Sell, The Copywriting Sourcebook and Write...
by Katherine | Sep 5, 2012 | business copywriting, call to action, copywriting, creative, response rate, selling, storytelling, Words, writing
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale… The staff in the branch are often doing amazing things for charity. One woman abseiled down the side of the Baltic Mill, another did something terrifying...
by Katherine | Aug 22, 2012 | business copywriting, copywriting, headlines, jargon, response rate, selling
Here’s a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the...
