Have you ever tried to define what your perfect customers want? To create a profile of the people you'd love to do business with? Have you ever tried to think...
Do you know what your customers want and need? Murakami does
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The super simple copywriting secrets you need for business growth
As a business owner, there are 5 Copywriting Secrets you need for sustained business growth. Apply them as you go, and watch your results flourish. 1. “You...
Direct response marketing works – here’s my proof
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was...
The Writing Desk | Andy Maslen | Sunfish
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling...
Why Andy Maslen’s Persuasive Copywriting is a must-read
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and...
How to turn storytelling into storyselling
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale... The staff in the branch are often doing amazing...
Why you need a call to action – every time you write an order form
I recently started having craniosacral therapy. It involves lying down in a room scented with lemongrass and geranium oils while the therapist gently...
How this 3-letter word can triple your response rate
Do you send emails from your business? Have a website that asks prospective customers to get in touch? Send direct mailshots? Struggling with a low response...