How to use words to earn valuable customer trust

by Katherine | Apr 12, 2018 | copywriting, tone of voice

What is customer trust worth to you? Whether people come to you for a one-off project or they come and stay with you for the long-term, what’s the value of the trust they have in you to do a good job? And how can you earn and keep your customer’s trust...

Do you know what your customers want and need? Murakami does

by Katherine | Dec 6, 2017 | business copywriting, call to action, copywriting, landing page, SEO copywriting, writing

Have you ever tried to define what your perfect customers want? To create a profile of the people you’d love to do business with? Have you ever tried to think what you could do to attract those customers? To ‘woo’ them to want to do business with...

The art of creative copywriting – or ‘Sugar and spice. Let’s bite the heads off white mice!’

by Katherine | Oct 20, 2017 | copywriting, creative copywriting, teaching, workshops

What is creative copywriting? Well, to me it’s the writing that manages to engage readers on a very guttural level. It’s those words that make us gasp, that bring tears to our eyes or that make us pause, just for a few seconds, as we digest their impact....

The super simple copywriting secrets you need for business growth

by Katherine | Oct 12, 2017 | business copywriting, call to action, copywriting, headlines, selling, Words

As a business owner, there are 5 Copywriting Secrets you need for sustained business growth. Apply them as you go, and watch your results flourish. 1. “You talkin’ to me?” Ah, Robert de Niro. This famous line from the film Taxi Driver is a great one to keep in mind as...

Direct response marketing works – here’s my proof

by Katherine | Sep 3, 2017 | business copywriting, call to action, copywriting, direct response, headlines, response rate, storytelling, writing

Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was August) and more high-flying businesses in a few square miles than anywhere else in the country. The perfect...

Why an hourly copywriting rate is the stuff of fairytales

by Katherine | Aug 12, 2017 | copywriting, tone of voice, website copy

I’m often asked for my hourly copywriter rate. And my reply is always, “I don’t have one.” I have one when I’m lecturing – because the university where I teach pays me a set hourly rate. But when I’m writing? Never. That’s...