by Katherine | Mar 28, 2017 | content marketing, copywriting, storytelling
Ah, the Apple Store. All white space and shiny surfaces… *stroke stroke*… At one table stands a man with a battered and bashed iPad screen, at another eight ladies with tight white curls and powdery cheeks sit in a u-shape and giggle as they attend a...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
