by Katherine | Apr 30, 2017 | copywriting, creative, storytelling
Studio LR’s Dave King said it best, “How many other industries do you know that have a FESTIVAL? Not a ‘conference’. Not an ‘away day’ – a festival.” The D&AD Festival 2017 was not a place for Hunter...
by Katherine | Mar 28, 2015 | copywriting, creative, grammar, headlines, journalism, storytelling, writing
Inspiration. It’s not that hard to spell. But boy, does it cause a lot of head scratching. Say it out loud and you can almost hear it whooshing past. There it goes again. Did you see it? Maybe it’s about to strike a painter staring at one of nature’s finest works –...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
by Katherine | Sep 5, 2012 | business copywriting, call to action, copywriting, creative, response rate, selling, storytelling, Words, writing
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale… The staff in the branch are often doing amazing things for charity. One woman abseiled down the side of the Baltic Mill, another did something terrifying...
