by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
by Katherine | Aug 22, 2012 | business copywriting, copywriting, headlines, jargon, response rate, selling
Here’s a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the...
