by Katherine | Oct 12, 2017 | business copywriting, call to action, copywriting, headlines, selling, Words
As a business owner, there are 5 Copywriting Secrets you need for sustained business growth. Apply them as you go, and watch your results flourish. 1. “You talkin’ to me?” Ah, Robert de Niro. This famous line from the film Taxi Driver is a great one to keep in mind as...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
by Katherine | Sep 5, 2012 | business copywriting, call to action, copywriting, creative, response rate, selling, storytelling, Words, writing
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale… The staff in the branch are often doing amazing things for charity. One woman abseiled down the side of the Baltic Mill, another did something terrifying...
by Katherine | Aug 22, 2012 | business copywriting, copywriting, headlines, jargon, response rate, selling
Here’s a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the...
