by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
by Katherine | Sep 7, 2012 | copywriting, mentoring
There’s a wealth of choice when it comes to finding an online copywriting course. But which one is a sure fire success? Andy Maslen, bestselling author of numerous brilliant books on copywriting, including Write to Sell, The Copywriting Sourcebook and Write...
by Katherine | Jun 18, 2012 | copywriting, headlines
There are many great books on copywriting – and on writing headlines. Some, like Andy Maslen’s ‘Write to Sell’ entered the world quite recently. Others, like Victor O. Schwab’s ‘How to Write a Good Advertisement – A Short...
by Katherine | Apr 23, 2012 | call to action, copywriting, response rate
I recently started having craniosacral therapy. It involves lying down in a room scented with lemongrass and geranium oils while the therapist gently does a magical thing to my spine that makes me feel as though as I’ve had ten hour’s...
by Katherine | Apr 3, 2012 | copywriting, Words
This email was forwarded to me by a friend. When copywriter Robert Pirosh landed in Hollywood in 1934, eager to become a screenwriter, he wrote and sent the following letter to all the directors, producers, and studio executives he could think of. The...
