Blogs
Help, AI search! Where’s all my web traffic gone?
Online search is changing. Traditional SEO still stands, but with the addition of new and important tweaks and fixes designed to please our new AI-powered overlords. Here’s everything I’ve learnt about AI SEO and why it matters.
Nick Parker on The Writing Desk
“AI? ChatGPT for research. Claude for editing. What do I think today? We could very well be on the cusp of LLMs changing everything… All of this might be exciting and liberating for humanity in the long run. We will likely have to face the big existential questions – of what work is for, how we are ‘useful’ to each other, how we educate young people. It’s big stuff.” Meet Nick Parker on The Writing Desk
Mam’s the Word | Dan Brough on The Writing Desk
“AI? I’ve just used Chatters to plan a family trip and it was canny good to be fair (I had to give it loads of prompts though). But is it coming for my job? No. Because it’s never, ever gonna have a human heart that’s capable of those first-hand feelings and emotions. And it can’t say things like ‘doolally-tap’ in context can it? Just ‘driven’ and ‘woven’ and ‘thrive’ on freakin’ repeat.”
Vikki Ross on The Writing Desk
“I think we all need to rethink AI’s capabilities when it comes to copywriting. And I think we all need to respect, support and celebrate copywriters rather than shout about how we’re all going to lose our jobs. By the way, I love an em dash. Don’t we all? AI won’t stop me using it.” Meet Vikki Ross on The Writing Desk
David McGuire on The Writing Desk
“AI? I can’t change the fact it’s here and people will use it, but I can at least bang the drum for using it the right way. Which is helpful, because AI training is much easier to sell than copywriting training lately – even if I do feel a little like the science teacher who drew the short straw and now has to teach teenagers about safe sex (because they’re going to do it anyway).”
Discover why life’s too short for breakdowns
“Katherine may be completely crackers, but that’s exactly what makes working with her such a breath of fresh air. Her boundless energy and slightly unhinged enthusiasm turned what could have been a dry exercise into something genuinely exciting. If you need someone to give your brand a voice that genuinely stands out, Katherine is your person. Crackers? Maybe. Brilliant? Absolutely.” Chris Simm, Scantime
‘All things AI’ and the essential need for brain itch
What does the emergence of AI tools like Claude and Chat GPT mean for copywriters with years of experience and a love of their craft? And why did canals, chips, and the Kübler-Ross stages of grief factor into the mix for me?
Supporting highly-regulated industries
I often work with large industrial or technical organisations in the energy, marine, nuclear, and infrastructure sectors. They’re the types of businesses that operate under strict regulatory oversight and under close scrutiny…
Supporting no-nonsense operators
Often family-led, proud of their legacy, and focused on excellence, the industrial, marine, energy, logistics, and infrastructure companies I work with all need to communicate complex capabilities clearly, while showcasing their scale, precision, and reliability.
“Life – being – is the greatest of all art forms.” John Hegarty
Way back in 2011, Sir John Hegarty visited Tyneside Cinema. A random Google search this evening has revealed a selection of gems from that day…
Brand voice
What does your business stand for? Let's pin that down. Then develop your brand voice.