by Katherine | Sep 5, 2012 | business copywriting, call to action, copywriting, creative, response rate, selling, storytelling, Words, writing
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale… The staff in the branch are often doing amazing things for charity. One woman abseiled down the side of the Baltic Mill, another did something terrifying...
by Katherine | Aug 22, 2012 | business copywriting, copywriting, headlines, jargon, response rate, selling
Here’s a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the...
by Katherine | Jun 18, 2012 | copywriting, headlines
There are many great books on copywriting – and on writing headlines. Some, like Andy Maslen’s ‘Write to Sell’ entered the world quite recently. Others, like Victor O. Schwab’s ‘How to Write a Good Advertisement – A Short...
by Katherine | Apr 23, 2012 | call to action, copywriting, response rate
I recently started having craniosacral therapy. It involves lying down in a room scented with lemongrass and geranium oils while the therapist gently does a magical thing to my spine that makes me feel as though as I’ve had ten hour’s...
by Katherine | Apr 3, 2012 | copywriting, Words
This email was forwarded to me by a friend. When copywriter Robert Pirosh landed in Hollywood in 1934, eager to become a screenwriter, he wrote and sent the following letter to all the directors, producers, and studio executives he could think of. The...
by Katherine | Mar 30, 2012 | copywriting, direct response, headlines, journalism, storytelling
Ever seen a killer headline in action? Advertising Mad Man David Ogilvy knew their power and how they connect the reader to the copy. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent...
