by Katherine | Apr 30, 2017 | copywriting, creative, storytelling
Studio LR’s Dave King said it best, “How many other industries do you know that have a FESTIVAL? Not a ‘conference’. Not an ‘away day’ – a festival.” The D&AD Festival 2017 was not a place for Hunter...
by Katherine | Mar 28, 2017 | content marketing, copywriting, storytelling
Ah, the Apple Store. All white space and shiny surfaces… *stroke stroke*… At one table stands a man with a battered and bashed iPad screen, at another eight ladies with tight white curls and powdery cheeks sit in a u-shape and giggle as they attend a...
by Katherine | Jul 27, 2016 | business copywriting, copywriting, keywords
Simple Copywriting Secret, eh? Is this going to be about benefits? About using a conversational tone of voice? Or perhaps it’s time we revisited talk of sentence length and the controversy that is the Oxford comma. Not today. Today we’re going so far back...
by Katherine | Mar 28, 2015 | copywriting, creative, grammar, headlines, journalism, storytelling, writing
Inspiration. It’s not that hard to spell. But boy, does it cause a lot of head scratching. Say it out loud and you can almost hear it whooshing past. There it goes again. Did you see it? Maybe it’s about to strike a painter staring at one of nature’s finest works –...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
by Katherine | Sep 7, 2012 | copywriting, mentoring
There’s a wealth of choice when it comes to finding an online copywriting course. But which one is a sure fire success? Andy Maslen, bestselling author of numerous brilliant books on copywriting, including Write to Sell, The Copywriting Sourcebook and Write...
