by Katherine | Mar 30, 2012 | copywriting, direct response, headlines, journalism, storytelling
Ever seen a killer headline in action? Advertising Mad Man David Ogilvy knew their power and how they connect the reader to the copy. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent...
by Katherine | Mar 21, 2012 | call to action, copywriting, response rate
Do you send emails from your business? Have a website that asks prospective customers to get in touch? Send direct mailshots? Struggling with a low response rate? Consider this. Have you ever been to a party and found yourself standing next to the one person who just...
