by Katherine | Sep 3, 2017 | business copywriting, call to action, copywriting, direct response, headlines, response rate, storytelling, writing
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was August) and more high-flying businesses in a few square miles than anywhere else in the country. The perfect...
by Katherine | Mar 30, 2012 | copywriting, direct response, headlines, journalism, storytelling
Ever seen a killer headline in action? Advertising Mad Man David Ogilvy knew their power and how they connect the reader to the copy. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent...
