Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was...
Direct response marketing works – here’s my proof
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Et voilà! A cheeky example of a killer headline
Ever seen a killer headline in action? Advertising Mad Man David Ogilvy knew their power and how they connect the reader to the copy. On the average, five...