by Katherine | Oct 12, 2017 | business copywriting, call to action, copywriting, headlines, selling, Words
As a business owner, there are 5 Copywriting Secrets you need for sustained business growth. Apply them as you go, and watch your results flourish. 1. “You talkin’ to me?” Ah, Robert de Niro. This famous line from the film Taxi Driver is a great one to keep in mind as...
by Katherine | Sep 3, 2017 | business copywriting, call to action, copywriting, direct response, headlines, response rate, storytelling, writing
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was August) and more high-flying businesses in a few square miles than anywhere else in the country. The perfect...
by Katherine | Mar 28, 2015 | copywriting, creative, grammar, headlines, journalism, storytelling, writing
Inspiration. It’s not that hard to spell. But boy, does it cause a lot of head scratching. Say it out loud and you can almost hear it whooshing past. There it goes again. Did you see it? Maybe it’s about to strike a painter staring at one of nature’s finest works –...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
by Katherine | Aug 22, 2012 | business copywriting, copywriting, headlines, jargon, response rate, selling
Here’s a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the...
by Katherine | Jun 18, 2012 | copywriting, headlines
There are many great books on copywriting – and on writing headlines. Some, like Andy Maslen’s ‘Write to Sell’ entered the world quite recently. Others, like Victor O. Schwab’s ‘How to Write a Good Advertisement – A Short...
