by Katherine | Sep 3, 2017 | business copywriting, call to action, copywriting, direct response, headlines, response rate, storytelling, writing
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was August) and more high-flying businesses in a few square miles than anywhere else in the country. The perfect...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
by Katherine | Sep 5, 2012 | business copywriting, call to action, copywriting, creative, response rate, selling, storytelling, Words, writing
This chalkboard is standing on the counter in my local Starbucks, quietly storytelling an amazing tale… The staff in the branch are often doing amazing things for charity. One woman abseiled down the side of the Baltic Mill, another did something terrifying...
by Katherine | Aug 22, 2012 | business copywriting, copywriting, headlines, jargon, response rate, selling
Here’s a random thing – and it links industry jargon to dentistry, so please bear with. My whole face hurts. It really, REALLY hurts. Even the drugs with the red warning stickers on that say ‘Warning: May Cause Addiction’ don’t really touch the...
by Katherine | Apr 23, 2012 | call to action, copywriting, response rate
I recently started having craniosacral therapy. It involves lying down in a room scented with lemongrass and geranium oils while the therapist gently does a magical thing to my spine that makes me feel as though as I’ve had ten hour’s...
by Katherine | Mar 21, 2012 | call to action, copywriting, response rate
Do you send emails from your business? Have a website that asks prospective customers to get in touch? Send direct mailshots? Struggling with a low response rate? Consider this. Have you ever been to a party and found yourself standing next to the one person who just...
