Blogs
“This is a blog about writing, the world at large, existential thinking, emerging trends, people, technology, art, culture, branding, copywriting, advertising and more.
It’s got the inside scoop on writers and their writing desks, book recommendations galore, and more insights than you can shake a stick at. Hit The Writing Desk tab in the footer for a concentrated dose of the good stuff.”
Content marketing, Apple style
How this simple copywriting secret attracts your ideal customer
How to Free Your Writing Spirit by Sian M. Lewis
Why Andy Maslen’s Persuasive Copywriting is a must-read
Online copywriting course? Here’s the one I’d choose
How to turn storytelling into storyselling
Why industry jargon is a risky business for your business
The art of crafting great headlines by Victor O. Schwab
Why you need a call to action – every time you write an order form
Do you like words like this screenwriter? Which are your favourites?
Brand tone of voice
Pin down the messages that matter most. Then prepare to stand out from the crowd.
Copywriting & training
Tell us what you do and why we should care. Then help your teams to spread the word.
AI tools & the future
Start by building a rock-solid foundation. Then scale in style with AI tools.