by Katherine | Dec 6, 2017 | business copywriting, call to action, copywriting, landing page, SEO copywriting, writing
Have you ever tried to define what your perfect customers want? To create a profile of the people you’d love to do business with? Have you ever tried to think what you could do to attract those customers? To ‘woo’ them to want to do business with...
by Katherine | Oct 12, 2017 | business copywriting, call to action, copywriting, headlines, selling, Words
As a business owner, there are 5 Copywriting Secrets you need for sustained business growth. Apply them as you go, and watch your results flourish. 1. “You talkin’ to me?” Ah, Robert de Niro. This famous line from the film Taxi Driver is a great one to keep in mind as...
by Katherine | Oct 9, 2017 | business copywriting, creative writing
Just four days to go until the Copywriting Conference 2017 and I’m tidying up my slide deck, reading all the notes I’ve made over the months since I was invited to speak at this year’s event and… and struggling to know which bits to leave...
by Katherine | Sep 3, 2017 | business copywriting, call to action, copywriting, direct response, headlines, response rate, storytelling, writing
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was August) and more high-flying businesses in a few square miles than anywhere else in the country. The perfect...
by Katherine | Jul 27, 2016 | business copywriting, copywriting, keywords
Simple Copywriting Secret, eh? Is this going to be about benefits? About using a conversational tone of voice? Or perhaps it’s time we revisited talk of sentence length and the controversy that is the Oxford comma. Not today. Today we’re going so far back...
by Katherine | Mar 16, 2015 | business copywriting, call to action, content marketing, copywriting, creative, grammar, headlines, jargon, keyword research, landing page, response rate, selling, SEO copywriting, storytelling, website copy, Words, writing
Persuasive Copywriting sees Andy Maslen delve into the inner recesses of our minds. The book reveals how to use emotional response, psychology, and neuroscience to write powerful copy that will influence and sell. Q: Andy, as someone who has all your books...
