Blogs
“This is a blog about writing, the world at large, existential thinking, emerging trends, people, technology, art, culture, branding, copywriting, advertising and more.
It’s got the inside scoop on writers and their writing desks, book recommendations galore, and more insights than you can shake a stick at. Hit The Writing Desk tab in the footer for a concentrated dose of the good stuff.”
Creative me | Under the Oak Tree with Sian Lewis
How to use words to earn valuable customer trust
Do you know what your customers want and need? Murakami does
The art of creative copywriting – or ‘Sugar and spice. Let’s bite the heads off white mice!’
Bibliography | Copywriting Conference 2017
The super simple copywriting secrets you need for business growth
#COPYCON17 – preparation, Post-its and packing
Direct response marketing works – here’s my proof
Why an hourly copywriting rate is the stuff of fairytales
D&AD Festival 2017 | What I learned in just one day
Brand tone of voice
Pin down the messages that matter most. Then prepare to stand out from the crowd.
Copywriting & training
Tell us what you do and why we should care. Then help your teams to spread the word.
AI tools & the future
Start by building a rock-solid foundation. Then scale in style with AI tools.