Hello, Thank you so much for agreeing to be a part of The Writing Desk. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling...
The Writing Desk | Ellen Holcombe | Word Person & Freelance Copywriter
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copywriting
How to use words to earn valuable customer trust
What is customer trust worth to you? Whether people come to you for a one-off project or they come and stay with you for the long-term, what's the value of...
The Writing Desk | Ben McKinney | Copywriter and Ex-Window Cleaner
Hello, Thank you so much for agreeing to be a part of The Writing Desk. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling...
Do you know what your customers want and need? Murakami does
Have you ever tried to define what your perfect customers want? To create a profile of the people you'd love to do business with? Have you ever tried to think...
The art of creative copywriting – or ‘Sugar and spice. Let’s bite the heads off white mice!’
What is creative copywriting? Well, to me it's the writing that manages to engage readers on a very guttural level. It's those words that make us gasp, that...
The super simple copywriting secrets you need for business growth
As a business owner, there are 5 Copywriting Secrets you need for sustained business growth. Apply them as you go, and watch your results flourish. 1. “You...
Direct response marketing works – here’s my proof
Ah, London. With your streets paved with gold – and the occasional blob of chewing gum. Beautiful people, beautiful cars, beautiful weather (granted this was...
Why an hourly copywriting rate is the stuff of fairytales
I'm often asked for my hourly copywriter rate. And my reply is always, "I don't have one." I have one when I'm lecturing – because the university where I...
D&AD Festival 2017 | What I learned in just one day
Studio LR's Dave King said it best, "How many other industries do you know that have a FESTIVAL? Not a 'conference'. Not an 'away day' – a...
Content marketing, Apple style
Ah, the Apple Store. All white space and shiny surfaces... *stroke stroke*... At one table stands a man with a battered and bashed iPad screen, at another...
The Writing Desk | Bethan Townsend | Bee Copy
Hello, Thank you so much for agreeing to be a part of The Writing Desk. Now, imagine I’m about to introduce you to an auditorium, filled with the smiling...
The Writing Desk | Sarah Turner | Turner Ink
Hello, Thank you so much for agreeing to be a part of The Writing Desk Blog. Imagine I’m about to introduce you to an auditorium, filled with the smiling...